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CHRISTOPHE ROBIN
7 April, 2015
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BASTIEN GONZÁLEZ
7 April, 2015
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Ami Iyök, the concepts of Mother Earth and ‘slow ageing’ as keys for taking care of the skin and nature while we live more and better.

Recently awarded as the best organic spa brand in Senses Awards, Ami Iyök has just turned up in Marbella, exactly at Milk&roses.

For all lovers of bio and eco Ami Iyök is considered this year’s best brand. This line of cosmetics is made in Spain and its products are inspired in a certain Costa Rican ethnic group, called ‘Bribrí’. Her founder, Elena Alarcón, created the brand after learning about them. She was fascinated about the way they made beauty treatments from natural resources and that is why she decided to apply those principles to facial and corporal care. The very name, Ami Iyök, is also loaded of Costa Rican influences. Its meaning is ‘Mother Earth’.

Nature, cosmetic and technology at the service of your skin

With a concept of certified natural and organic cosmetic, the success of Ami Iyök is based on the combination of biologic active ingredients and the most cutting-edge research in dermocosmetics and technology. The result is a wide range of organic cosmetics for your face and body, which can be used equally for women and men and whose aim is to obtain an uniform, elastic and renewed skin.

Its natural active ingredients speak by themselves:

  • Their formulas are free of GMO, parabens, petroleum derivatives, phenols, phthalates, etc.
  • All their ingredients are 100% natural and organically grown, controlled by their own laboratories. Some of them are the Amazon’s liquid gold (also known as Sacha inchi oil), certified organic Mediterranean olive oil, wheat germ, macadomia oil, beeswax, kaolin, thermal mud, ginseng, willow and manuka.
  • They have active technological ingredients, as hyaluronic acid made through fermentation in a certified plant and low molecular weight, or the known ‘Ten’s up’, the botanical version of retinol.

Eco and tech are also perfectly combined in the packaging and everything surrounding their products. For example, the packaging is made from poplar wood originating from certified organic plantations, and is reusable. In addition, their jars use violet glass, fabricated with technology that blocks the entire spectrum of visible light, except the ultraviolet light. This improves the conservation and effectiveness of the products, and keeps them safe of solar radiation.

No miracle products. Yes slow ageing

You’ll also love its philosophy. Contrary to what we see in lots of cosmetic brands, Ami Iyök doesn’t believe in miracles nor associates them to their products.

In contrast, the brand identifies itself with ‘Slow ageing’ concept. “Slow ageing, slow living”. It is not about living lazily, but enjoying the process, every moment we are living.

As they explain in their website, “ageing reflects what we have eaten, how long we have sunbathed and definitively, how we have lived our time”. In spite of the fact that the most visible signs of ageing are in our skin, the truth is that ageing is proof of having lived and enjoyed every moment.

Their creams, lotions and balsams don’t pretend to produce miracles, but to take care of the skin with the basics, what the earth gives us, the benefits of nature. The rest of things are in our side: practice ‘slow ageing’ concept and of course ‘slow life’.

In Milk&roses we have incorporated this concept to our life. We apply it day to day, in every treatment, in our products and in our way to enjoy our work. And you, do you join us?

 

 

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